Same Thing, Different Color
Choice paralysis? Or, the more options the better?
Rainbows catch my eye. A rainbow's worth of differently colored products catch my eye.
In some products, a plethora of color choices can be a good thing. When browsing through eye shadows and lip sticks, sometimes you need just that right hue/shade/tint to complement your skin tone.
Or perhaps men's socks. Uniqlo has my favorite sock display to date:
But when does adding just another color option become lazy product design? That's something I wondered recently when stepping into a Bath & Body Works, one of my favorite haunts from middle and high school.
It has been interesting to watch my favorite scent, Japanese Cherry Blossom, change in absolutely no way except for bottle shape and label design over the past 10 years or so.
Do more aesthetic permutations of a product signify stable success or lack of inspiration?
I don't know.
If I ever go missing, you can find me in the household items section of Target agonizing over which color of Method Hand Soap to buy for my bathroom.